In addition to designing collections, I’ve had the opportunity to work on the entire catalog production process for these collections. It is extremely rewarding and satisfying to be involved in all elements of the garment lifecycle and to not only see it come full circle into production but to manage and coordinate the presentation of that design to the end customers. Maintaining brand integrity while also designing a look and feel that compliment the line is a challenge that I enjoy.
PROJECT: Layout and design of Tehama's Fall 2010 40 page catalog that maintains a cohesive look with previous catalogs while incorporating new design elements **RESPONSIBLE FOR** Photo shoot coordination and art direction, graphic design and layout of entire catalog including CAD and photo spreads, color correction and photo manipulation, printing coordination and press checks
PROJECT: Layout and design of Tehama's Spring 2010 44 page catalog that maintains a cohesive look with previous catalogs while incorporating new design elements **RESPONSIBLE FOR** Photo shoot coordination and art direction, graphic design and layout of entire catalog including CAD and photo spreads, color correction and photo manipulation, printing coordination and press checks
PROJECT: Layout and design of Tehama's Fall 2009 48 page catalog that maintains a cohesive look with previous catalogs while incorporating new design elements **RESPONSIBLE FOR** Photo shoot coordination, graphic design and layout of CAD spreads, press checks
PROJECT: Update content of Tehama's 2010 Corporate catalog to show new garments while maintaining consistency in design and photography style. **RESPONSIBLE FOR** Photo shoot coordination and art direction, designed new spreads that would seamlessly integrate with existing spreads, color correction and photo manipulation, printing coordination
PROJECT: Layout and art direction of Izod G's Fall 2010 40 page catalog **RESPONSIBLE FOR** Photo shoot coordination, graphic design and art direction of CAD and photo spreads, color correction and photo manipulation, printing coordination and press checks
Creating the foundation of a company’s image and brand is always a challenging project which I enjoy. I typically approach the design by first working extensively with my client to learn about their company and to find out if there are any design elements or color palettes that they would like to explore, while also finding out what logos they like and why. It is essential to understand what their eye is attracted to because a logo must not only resonate well with their target market but also with them. Some research on their competitors and contemporaries is also necessary so as to make sure their logo isn’t too similar. After the various stages of analysis are done, the fun begins with the design phase! Concepts and color palette options are explored, refined and tweaked over and over. I ensure that the logo will work well across all mediums including color or black & white print and web, and is scalable for use in small and large formats.
PROJECT: Logo and print collateral design for My Happy Is, a blog like website where users share what makes them happy. **SOLUTION** The combination of a modern typeface, nature derived graphics and a soothing color palette have a whimsical feel and convey happiness, two of the client's desires.
PROJECT: Logo and print collateral design National Surface Solutions, a wholesale tile and stone distributor. **SOLUTION** The emulation of tile is a strong graphic element that can easily be extracted from the logo and incorporated into other marketing materials, while the color palette underscores the company's eco-friendly stance.
PROJECT: Logo and print collateral design for Beacon View Consulting, who works with organizations to help them assess and improve their inner workings. **SOLUTION** Using a lighthouse per the client's request, I created a very traditional logo in both color and shape which parallels their business philosophy.
PROJECT: Logo and print collateral design for Planted Earth Landscape, a custom landscape design company. **SOLUTION** An muted earth tone color palette was essential, while a modern graphic created a strong logo that works well in various mediums.
PROJECT: Logo and print collateral design for Funklectic, an independent fashion designer. **SOLUTION** Strong colors and a retro star graphic were the perfect combination to underscore the colorful and often retro inspired garments and accessories that Funklectic designed.
PROJECT: Logo and print collateral re-design for Southwest Funding, a nationwide mortgage broker and banker. **SOLUTION** The combination of an S with a compass pointing southwest made a strong logo that encapsulated their name and location.
PROJECT: Logo and print collateral design for Earth Concept, Inc, a sustainable events promoter. **SOLUTION** The use of a leaf and the color green helped communicate Earth Concept's eco-friendly business plan while three rows of circles represented the three stages and the cyclical nature of recycling.
With a degree in graphic design and a healthy love for computers and technology, a lot of my experience is in print graphic design, including both projects done as an employee and as a freelance designer. Printed mediums for which I’ve designed include newspaper, magazine, telephone books, postcards, and brochures.
PROJECT: Create a full page magazine ad for Perry & Young, a full service dental lab. **SOLUTION** The use of strong before and after imagery shows off Perry & Young's capabilities, while the use of 3D CAD line drawings emphasizes their use of advanced technology. A soothing color palette and a friendly face are inviting for new clients.
PROJECT: Design various spread layouts for Image Magazine, a nightlife guide for the Denver area. **SOLUTION** Used sharp graphic elements to appeal to a young, hip crowd and incorporated loud colors when appropriate for extra pop.
PROJECT: Various graphic design projects for stone retailer Granite Depot including newspaper and magazine ads, invitations and flyers. **SOLUTION** Depending on the publication and demographic that it hit, different marketing angles and design strategies were used to be the most effective.
PROJECT: Various graphic design projects for non-profit organization Denver Options. **SOLUTION** The use of color, soft graphics and inviting imagery was appropriate for the organization's developmentally disabled clientele.
PROJECT: Various graphic design projects for national mortgage lender Southwest Funding. **SOLUTION** Using graphic elements from the logo and a simple color palette, consistent design throughout various mediums helps build brand recognition.
